Sector — E-commerce & D2C
Working capital that breathes with your inventory cycle.
Inventory finance, ad-spend lines, FBA-aware credit and ecommerce-aware acquisition finance. We orchestrate capital that respects working-capital cycles, channel diversification and AOV reality — not high-street spreadsheet rules.
Brands financed
180+
Ecommerce-aware funders
22
Ad-spend lines deployed
£75M+
Avg time to facility
12 days
Where are you?
Pick the path that looks like you.
Each branch maps to the playbook the desk would actually run for you — not a generic funnel.
Scaling D2C brand (£2–20m revenue)
Your brand is profitable on a contribution basis but ad-spend and inventory swings make every Q4 a cliff.
Recommended play
RBF for ad spend + trade finance for inventory
- Revenue-based facility scales with your monthly revenue — no fixed instalments.
- Trade finance covers supplier purchase orders so you don't tie up cash.
- Both lines underwritten on platform data (Shopify/Stripe), not just bank statements.
E-commerce Pulse
Lender appetite, e-commerce edition
Live signals from the desk. Last refreshed .
- business
Two clearing banks · Working capital RCF
Margins held; covenants softened
Leverage covenants relaxed by 0.25x for £5m+ revenues with audited accounts.
- business
Alt-fintech lender · Revenue-based finance
Pulled appetite for hospitality
Second consecutive quarter of arrears uptick in casual dining cohort.
- asset
Captive OEM finance · Heavy plant + yellow metal
0% interest on 36-month deals to £250k
Manufacturer subsidy to clear Q1 stock. Closes 30 June.
- asset
Independent funder · Soft asset finance (tech)
Min ticket lifted to £25k (was £10k)
Re-focusing on mid-ticket; sub-£25k routed to platform partners.
- business
Two private credit funds · Unitranche £10m+
Tightened pricing 50–75 bps
Competing aggressively for sponsor-backed mid-market refis ahead of June.
E-commerce Co-pilot
Ask anything. Scoped to e-commerce & d2c.
Grounded in 1X Financial's e-commerce field notes — never the open web. No fabricated lenders, no invented rates.
Funding Map
Typical £2m D2C working-capital stack
Indicative structure for a £8m revenue D2C brand entering Q4 inventory and ad-spend window.
- RBF / ad-spend line35%
1.05–1.15 multiple
Revenue-share facility that breathes with monthly sales.
- Trade finance30%
Base + 4–6%
Funds supplier POs from order to landed inventory.
- Invoice line / MCA20%
Variable
Confidential discounting on B2B receivables (where applicable).
- Sponsor equity15%
Retained capital
Founder cash kept in business for opportunistic spend.
Deal Anatomy — E-commerce
Anonymised live cases we've actually closed.
The structure, the lenders shortlisted, why it closed — and what nearly killed it.
1 of 1 cases
- business£3.2m
£3.2m unitranche refi for SaaS founder — saved 320 bps vs incumbent
Founder-led SaaS, £4.1m ARR, EBITDA-positive
Saved £104k pa in interest; covenants reset to 3.5x net leverage.
Full anatomyClosed in
5 weeks
Shortlisted
5
Layers
2
E-commerce scenario lab
Pre-loaded with deals we actually do.
Pick a preset that matches your deal — then drag to stress it. Same model the desk runs in pre-credit calls.
Blended cost of capital
14.00%
Annual debt service
£35,000
DSCR
12.00×
Equity required
0% · £0
Indicative only. Real pricing reflects sponsor profile, asset, jurisdiction and current lender appetite.
Your stack
The capabilities e-commerce & d2c actually use.
Each links into the full capability page — pricing, ticket, partners and live appetite.
- asset£25K – £5M
Revenue-Based Finance
Repay as a percentage of monthly revenue — no equity dilution.
Open capability - asset£5K – £2M
Merchant Cash Advance
Card-receipt-aligned funding for retail, hospitality, e-commerce.
Open capability - business£50K – £50M
Invoice & Receivables Finance
Disclosed, confidential and selective invoice discounting.
Open capability - asset£100K – £40M
Trade & Supply-Chain Finance
Fund import, export and supply-chain payment cycles.
Open capability - business£100K – £25M
Working Capital Lines
Revolving credit, overdrafts and seasonality lines.
Open capability - business£1M – £75M
Asset Based Lending
Unlock working capital from receivables, stock, plant and property.
Open capability - asset£500K – £100M facility
Embedded Finance Programmes
White-label lending built into your customer journey.
Open capability
Engage the desk
Bring us a live deal — we'll come back inside 48 hours with a shortlist.
Briefings are free. Architecture calls are free. The first lender shortlist is free. You only ever pay on completion.